
Quicktime icon
Quicktime as an alternative to Flash.
Ok, yes I’m on a Mac so Quicktime is important for me, but most people have Quicktime installed (comes with iTunes) and on Windows people might tend to overlook the very nice features of Quicktime and also in the view of web content.
So what is Quicktime (QT) ? QT was developed by Apple back in 1991 as the media player for Apple’s operating system, it was shortly after released for Windows (3.11).
Apple gave QT a lot of focus for many years, cramming all sorts of functionalities to it, e.g. Flash viewer, Virtual Reality Viewer etc.
They also used it to promote their video bundle format MOV (equivalent to AVI, it’s a container, in which other formats or compression methods are embedded), a MOV file can contain AVI, RAW, JPEGs, XML etc. if the file extension is MOV you can be sure to use QT to play it’s content.
When I started using my computer for movie watching was a time when movies had various extensions, back then I was on Windows, and a format extension with AVI was not the same as you could play it in Windows Media Player, esp. when movies started getting distributed over the net, we saw new compression methods, to make the file size smaller and trying to preserve the image quality, such as Xvid, DivX and others.

Quicktime X icon
Currently QT comes in two versions, 7 and X, on Windows only version 7 is available, on OSX QT X is only available under 10.6 and OS 7 is an optional install, so it’s a bit confusing.
When QT X came out I was happy to see the sleek GUI and it being 64-bit application, then I started using it… and had to install QT 7, QT X does not contain same functionality as QT 7 did (e.g. open image sequences) and QT 7 under OS X 10.6 does not contain same functionality as QT 7 under pre-10.6 or Windows, e.g. subtitles.
Previously there was only “2″ versions available PRO and non-PRO, Pro allowed you to do some basic editing, non-pro was basically just a multimedia viewer, in 10.6 OS 7 is the same for all…for better or worse, esp. considering I did spend the little upgrade price to go to PRO.
Why this confusion and various versions ? Seems like Apple was trying to push a new version of QT out the door, unable to do a full transition and clean up all of it’s old code, and in QT 7 there was a lot of old code, like earlier mentioned it was very very versatile and it supported a lot of formats that are, today, irrelevant or just seems “bloated”, e.g. the QT Virtual Reality format, Flash (but only up till Flash 5) and other formats I’m not sure what they do.

QT X: Export renamed to "Share" not many option..at all..
I totally understand why there are people who hate QuickTime, and recent development hasn’t turned any of them over, for sure (on Windows 64-bit and After Effect you can’t export or use the QT plugin, and need to run the application in 32-bit).
More bad stuff… No QT under Linux.
I couldn’t find a statistic for how many have QT installed, but we can assume all people on OSX have it, on Windows you have it if you have iTunes (iPod users basically)…and iPhone uses QT, so a very large mobile device market.
Want to know more about the Quicktime and it’s versions, go see Wikipedia
So why do I encourage the use of QT as an alternative to Flash, for some content and what sort of content ?
The easy: it supports h.264 compression, which is a very modern movie format, small yet the colors remain close to it’s original material (Try getting a white to stay white with WMA)

QT 7 10.6: Loads of exports, but wait...where is Subtitles/Text ?
You can easily export to various other formats (PRO version) including h.264, you can also easily remove parts of a movie, I sometimes, accidentally, render out 2-3 min of black screen at the end of a movie, you just mark the part you want to delete and hit delete and it’s gone.
The mediocre; subtitles, unfortunately, since I’m on OS X 10.6 and in QT 7 it’s gone, but in pre-10.6 and on Windows you can make and edit subtitle files, and embed them into the file, it’s fairly hard to find a tutorial that describes how easy it is, but its real simple, you can embed several language subtitles into a MOV file.
m4v and 3gp formats, m4v is the “new” format from Apple, that the iPod records in, it’s a format of the future, i think, I haven’t read enough about this format so won’t defend it too much, but it’s right there, no extra plugins etc. read more about m4v at wikipedia. 3Gp is the format of movie streaming over the 3G network for other phones than the iPhone…basically, but I won’t be surprised to see m4v will win that battle, since 3gp is very low-res and doesn’t look as good, but I was streaming content back in 2004 from my 3G phone in Sweden and it was impressing back then, it’s restrictive and limited in use, but you got QT you can make it . Read more here.
The hard, one file containing content for various bandwidth, you can save 3 files for various speeds and contain them inside one file, this is is a feature Flash also got, by default, in Quicktime you need to write a small script, but again it’s there…ad fairly easy, there are plenty of documentation about it at Apples page.
all those features missing in QT X… I got books about how to build interactive MOV files, similar to many Flash sites, including the Virtual Reality format,

An example of SMIL format
you can really do a lot with this simple tool, but unfortunately it seems to be going out…e.g. SMIL, which is a XML based multimedia format, so you could actually build SMIL pages, change them dynamically for the user and the user would just know of the mov file…if interested I could make a small sample of this, or do a google search, I think SMIL is one of those features overlooked and under-appreciated, hopefully it will make it to QT X and be used more in the future.
Anyways… so let’s sum up a bit.
Bad:
No Linux Support.
Not all mobile devices
Fairly hated in the Windows environment
Rich features seems to be left behind in QT X
Good:
Bandwidth aware streaming
Many users
free/cheap
Suppors features that can create more than “just” a movie.
Here are some examples of Quicktime files for you to have a look at:
End of part 2
Part 3 will feature some of the rich content of HTML5, which excludes IE users….
Part 1 here