I decided to explain my decision of name, because I seem to have to explain what is says every time I speak to potential customers over the phone.
Some time ago I was sitting down brainstorming on some names for something that wouldn’t indicate exactly what I do (since I do not want to limit myself) plus it shouldn’t be specific to language or location (I was living at that time in Sweden).
A Place Between Here, was choosen for several reasons.
- simple words (easy to spell, hard to spell wrong)
- easy pronunciation (even though I tend to say it faster and faster every time)
- abstract yet simple ( a place between here ?).
Well until now I’ve been using a logo consisting of APBH, but was thinking I needed something more.
So I’ve been looking into the meaning of the sentence, and it turns out it was a pretty good decision of name.
Oxford Dictionary on each word:
A
ORIGIN Middle English : weak form of Old English ān [one.]
Place
ORIGIN Middle English : from Old French, from an alteration of Latinplatea ‘open space,’ from Greek plateia (hodos) ‘broad (way).’
Between
ORIGIN Old English betwēonum, from be [by] + a Germanic wordrelated to two .
Here
ORIGIN Old English hēr, of Germanic origin; related to Dutch andGerman hier, also to he .
So in conclusion One Open Space/Broad Road 2 here
Even better than before considering my broad spectrum of services.
Now for design-thinking a logo for that 